SEO and PPC – Mutual Partners
The Internet has created a vast field where businesses of all sizes can compete with each other for user visibility. Search engine marketing has now been adopted by many companies to boost their Web-based marketing campaigns. Search engine marketing typically includes search engine optimization (SEO) and pay-per-click (PPC) strategies. Whenever a user runs specific keyword search on a search engine such as Google or Yahoo!, the results appearing in the center of the web page are called SEO results. The key to obtaining best SEO results is to use relevant keywords in website content to ensure that the website appears higher in search engine rankings. SEO strategy demands time and patience, as traffic coming through natural search results can take weeks, sometimes even months to build up. Moreover, businesses need to constantly update relevant keywords to keep pace with changing search patterns of Internet users.
PPC services in Gurgaon in contrast, involves placing sponsored ads on the search results page, usually appearing above and alongside SEO results. Advertisers need to pay a certain amount to the publisher, usually the website owner, every time an ad is clicked.Advertisers bid on relevant and suitable keywords with the bid value increasing on the basis of competitiveness of a keyword. Unlike SEO, PPC campaigns tend to deliver results almost instantly as businesses can ensure higher visibility for their ads by shelling out a decent amount from their Internet marketing budget. However, sponsored ads are generally considered less reliable and safe by users as compared to organic search results.
While SEO and PPC both serve specific purposes and follow diverse strategies, it would be irrational to conclude that only one type of strategy can work best for a particular business. Businesses should focus on creating a synergy between SEO and PPC to optimize their search engine rankings. SEO and PPC are mutual partners that can ensure greater visibility and exposure for advertisers on search results pages. Since PPC ads start generating website traffic almost immediately, businesses can quickly identify the keywords that tend to attract decent clicks from Internet users. These keywords can then be used and refined further for optimizing searchengine results. With the expanding social media environment, advertisers can place ads focused at a specific target group on Facebook, Twitter or LinkedIn. Valuable user data obtained through these ads could be further used to understand the target audience and devise an SEO strategy that fits the preference of this particular audience. Interestingly then, everything boils down to how efficiently and seamlessly a business can create a balance between its SEO and PPC campaigns to harness optimum results in terms of search engine rankings.
Abols IT Solutions is a Google certified, Adwords qualified company with excellent track record in managing profitable SEO and PPC campaigns, and ensuring optimal client satisfaction. We offer best SEO services in Gurgaon and aim at becoming the best SEO company in India. Our dedicated and passionate team of experts offers the most professional SEO services and is committed towards transforming Abols IT Solutions into one of the top SEO companies in Delhi.