SEO – Interview Question Answers
Why you need SEO?
Whether you run a business, charity or not-for-profit organization, if you have a website you’ve probably heard about SEO (Search Engine Optimization).
Some people call it an art, others a science, but one thing everyone in the online marketing industry agrees on is that whatever its aim, if a website is to succeed it’s going to need good SEO.
So what is SEO? In short, search engine optimization aims to make your website visible in the major search engines for relevant and popular search terms, ensuring you receive a high volume of visitors, generating interest and, where appropriate, sales.
When it comes to Google SEO, you need an SEO company that knows all the SEO tricks of the trade but will never do anything that could cause your website to incur the wrath of the mighty Google.
Abols IT Solutions, our Google SEO experts will always follow Google’s Webmaster Guidelines. These guidelines lay out SEO best practices and by adhering to them at all times we know that the SEO strategies that we employ will never get you into trouble.
Abols IT Solution’s SEO department doesn’t need to use any deceitful SEO tricks to get your site ranking well because we have the in depth search industry knowledge to improve the quality of your site and the quality of your Google listings.
So what SEO tips can we offer?
Well the most important one, the one that every website owner should always bear in mind, is to always show visitors and search engines the same information. When you optimize your website for Google you should make changes to benefit visitors which will also help search engines understand your pages. The Google SEO experts at Abols IT Solutions can do this for you with a few simple, ethical SEO tricks of the trade.
Indexing – You only need one link on a site that is in Google’s index for Google to find you. One of our most important SEO tricks of the trade is getting that first, all-important link from the right place so every page on your site gets into Google’s index quickly.
Content building – We can give you great SEO tips on how to get the right keywords into your text without making your copy sound awkward. We know how to produce keyword rich copy that gives your visitors the information they require. We don’t need to use the age old SEO tricks of hiding keywords and stuffing them into your HTML code.
Coding – Our SEO programmers can offer you SEO tips to simplify your code and make it more search engine friendly. We won’t use the old SEO tricks of showing one thing to searchers and something else to Google and of building thousands of keyword-stuffed doorway pages to link to your site – Google will always see what your visitors see and what they see will always be useful to your customers.
Link building – With Google very concerned about sites using links to trick them into ranking spam, you need an SEO firm offering tips on getting quality links from good sites. We won’t ever attempt to trick Google into thinking your site is more popular than it is – we will find good sites and convince them to link to you because your site will be of use to their visitors.
Can you tell me your own definition for SEO?
Yes sure, SEO is the collection of strategies that we are following to get visitors to our website from search engines via organic search results. (But almost similar)
What’s your idea about page rank and how it’s calculated?
Let me first tell about the calculation behind that. Google says that page rank calculation formula is having more than 2 lakh variables. I am sure that following things are the main factor,
1) Internal Back Links
2) External Back Links
3) Domain Age
Apart from this, number of visits, bounce rate, CTR etc may be a factor in calculating the page rank. Page rank is just a metric from Google which defines the quality of the page. Moreover we do have many other targets like keyword position, quality traffic and conversions. In my vision, I am having very least importance to page rank. But I am crazy about getting full green PR tool bar for my blog.
I want to change the domain name of well ranked website in SERP. Is it possible to retain the same keyword positions?
Yes, definitely we can. Just 301 redirecting the corresponding old URLs to the new URLs. In initial after we did this, we may experience a drop in rankings. Once our new URLs got indexed, we can expect a same position that we had earlier.
Can you name the SEO blogs that you regularly read?
1) Search Engine journal
2) Search Engine Land
4) SEO Smarty
What SEO tools do you regularly use?
1) Google Adwords Tool to find keywords suggestions and search count
2) IP Blacklist tool
3) Server Header checker
How can you rate you out of 10 in the following areas On-Page Optimization, Off-Page Optimization, Photoshop, and Coding (PHP)?
On-Page Optimization – 09
Off-Page Optimization – 08
Designing – 06
Coding (PHP) – 03
How can you optimize a website having 2 lakh pages?
Following are the special additional SEO stuffs that we have to implement for dynamic website.
1) Generation of dynamic title & description
2) Dynamic XML Sitemap generation
3) Good Internal link structure (Normal)
What’s special in XML Sitemap and where do you submit that?
That is a file which list all the pages of website in XML format designed for SE’s. Here we can give the crawlable frequency and also we can define the priority of all the web pages (1.0, 08. 065 etc). This can be submitted in Google Webmaster tools.
9) What areas do you think are currently the most important in organically ranking a site for a particular keyword?
1) Keyword in anchor text of external & internal back links
2) Internal link structure
3) Keyword density in content, title, description, alt tags, h1 tag etc
What you know about SEO?
It is process of getting traffic from free and paid listing on the search engine like.
How to get top position in SEO ?
With the help of two factors we get top position in Search Engine
ON PAGE OPTIMIZATION
OFF PAGE OPTIMIZATION
What do you know about ON Page Optimization ?
Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.
What do you know about Off Page Optimization?
Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don’t need to work on logical abilities.
Do you know about latest update in SEO ?
Yes Sir i know about latest updates in SEO
Who is Matt cutts ?
Matt cutt is the head of Google web spam team.
What is keyword stemming?
Keyword stemming is the process of finding out the root word from the search query..
What is keyword density?
Keyword density makes your content stand out in crowd.
Here is important formula of keyword density
total no of keyword *100
total no of words in your artical
What are webmaster tools?
Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.
Which Important factors makes ON Page Optimization better ?
In On Page Optimization there are some important factors like
- Title Tag
- Meta tag
- Internal linking
- Bread crimp.
Which Important factors makes Off Page Optimization better ?
In Off Page Optimization there are some important factors like
- Directory Submission
- Artical Submission
- Press Release
- Blog Writing/posting/creation
- Classified Submission
- Social Media
What is google Sandbox ?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
What is LSI ?
LSI stands for latent semantic indexing.It is data retrieval technique.
How many characters limits in Title tag ?
In title tag approx 70 characters we can add.
<title>primary keyword(70 char)</title>
How many types of Meta Tags and their characters limits ?
2 types meta tags in Seo
Description Meta tag (150 characters limits)
Keyword Meta tag (200 characters limits)
What Seo tools do you use ?
Google webmaster tools, Google analytic, keyword research, Alexa, open site explorer.
How many SEO techniques do you know?
1)Black hat seo
2)White hat seo
3)Gray hat seo
What is Black Hat Seo ? And how many techniques used in it ?
Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking
Black Hat Techniques
- hidden link
- keyword stuffing
- doorway pages
- incorrect keyword
- link farming
- mirror side
Note:- For Best seo this technique is not good avoid this technique..
What is White Hat SEO? And how many techniques used in it?
White hat seo is a technique in which we used fresh, good contents in our site. Never used any kind of duplicate contents in it. It is the best method to get high ranking on the Search Engine..
White Hat Techniques
- Quality contents
- Titles and Meta data
- Keyword research and Effective keyword use
- Quality inbound links
Note:- Best technique for best seo
If you’re still not convinced that Search Engine Optimization is right for you, contact the team at Abols IT Solutions on +8800773485 or e-mail us : email@example.com