Ten Simple Ways to Improve Search Engine Rankings of Your Business
In today’s sophisticatedly digitized world, it is imperative for any business to market itself through a website that clearly explains the purpose of its existence. A website should act as face of the business, and needless to say, the more attractive a face, higher are the chances of its recognition. However, any website, no matter how stunning or beautifully designed, can be of little use to a business if it fails to attract significant customer traffic. A blend of some careful, simple strategies can allow businesses to improve website rankings on search engines like Google, Yahoo!and many others.
Develop Creative and Engaging Content– Quality content is the soul of any business website. The first and foremost strategy should be to develop creative, dynamic and engaging content for your website. For instance, if you are a company providing SEO services in Gurgaon, it would make more sense to highlight your core focus areas and project yourself as one of the top SEO companies in India, rather than display simplistic content that mostly explains SEO/SMO process in general.
Think from User’s Perspective – In order to attract customers to your website, it is important that you start thinking like the customer!! Carefully identify and analyze the possible keywords that potential customers may use while searching a business or service similar to yours. For instance, customers looking for a bakery in Noida may use keywords like “bakery Noida”, “bakeries around Noida”, etc. Once you have a list of most relevant keywords/keyword strings, use them smartly in your content. Google Adwords can help you validate the competitiveness of your keywords so you can zero down on the most appropriate search strings.
RegularlyUpdate Content – Displaying flawless and refined content on your website is not the end, but just the beginning. Believingthat your content is now invincible and requires no further changes can be suicidal. Redundant content has less chances of being picked up during keyword search as users tend to constantly experiment with keywords to gain optimum search results.
Maintain Content Quality– High quality, error-free content can allow businesses to gain strong SEO advantage and improve website traffic. The website should have original, plagiarism-free and well-organized content on each page with minimal repetitions. Ensure that content is free from basic grammatical or spelling errors, which may otherwise reflect badly on your image.
Ensure Easy and Responsive Website Design – Keep the structure of your website simple and easy to navigate. The website should be informational and interactive, which can be achieved by using interesting imagery, tagged with relevant keywords. Website design should be responsive for optimum viewing experience on different devices ranging from desktop PCs to tablets, notebooks or smartphones.
Understand Website Analytics – Besides keywords, it is also important to understand click patterns, bounce back rates and interests of customers, which can be obtained through simple tools like Google Analytics. Once this aspect is understood, websites can make arrangements such as increase visibility of popular/most clicked links on the website.
Create Backlinks – An online business can also benefit by creating backlinks with other related websites/pages that attract decent traffic. So, every time users visit those websites, chances of them landing on your webpage by following the backlink becomes high. Guest blogging on related blogs can also earn your business the desired attention.
Mend Broken Links Immediately – Ensure that the backlinks or other links on your website are active all the time. Links that reach a dead end or do not open at all can result in highly irritated customers, which may hurt website traffic considerably.
Engage in Social Media– The world is going socially online by the minute, and expanding smartphone usage is accelerating the process even further. Offline advertising is being rapidly cannibalized by online marketing platforms, including social media websites. Featuring crisp adverts or building attractive profiles on Facebook, Twitter, LinkedIn, Google+, etc. can enable businesses to direct significant traffic to their website.
Consult the Experts – Businesses can hire services of professional agencies that specialize in SEO services, website designing, content development, etc. Several companies provide quality SEO services in Gurgaon or Delhi/NCR region and are capable of handling comprehensive online marketing strategies for diverse businesses.